By guest writer Sam Van Dellen
One of the things that's helpful in life is the ability to see things from the point of view of someone else. If you are a bicycle consumer, chances are you don't often get to look at bikes from the point of view of someone in the bike industry.
So here are some things from the other side of the counter about bikes, bike shops, bike shop employees, bike companies.
Let's start with bikes and the companies that make them.
A bike's a bike. Bicycle manufacturer is a bit of a misnomer. Any bicycle with a brand name you recognize probably comes out of one of a small handful of factories in the Far East. Thus, Kona, Trek, Marin, etc. are more properly called "bicycle brands". They commission the factories to manufacture bikes for them according to certain specs.
These different companies will have different ideas of how a bicycle should fit, or what parts are more important to spend more money on: some emphasize frame materials, or the components, or perhaps comfort features. But basically, any number of bikes in the range of money you are willing to spend will represent a comparable value, and quality, and work well for you.
Bicycle companies are in the business of making money by selling bikes, so of course, each one is trying to get you to buy their bikes. This is not a bad thing. The more bikes they sell, the longer they stay in business, the better bikes they can produce, hopefully getting more people on bikes in the process.
One of the ways they try to get you to buy their bike, instead of one built by another company, is to specify high quality parts for the bike in the places where it's important or that you will notice, and put lower quality parts where it's less important or noticeable. They do this to keep the cost of the bicycle at a "price point" which research has shown customers commonly are willing to spend. Again, not a bad thing in and of itself, although sometimes they end up going cheaper on some things than they should.
In fact, in some cases companies specifically put on the cheapest reasonable item because they know customers have strong preferences, and will replace those items anyway. So, the company can pack more value into the bike by skimping on, say, tires or pedals. The tires that come on your bicycle will be ok for a while, but it's assumed that you'll be replacing them before too long with something you or the bike shop employee helping you has found is the best for your purpose. Higher-end bicycles often come without pedals, as most people who have been riding long enough to want a fancy bike have a specific style of pedal that they want to use, and rather than put something on that they'll just end up selling or trading in, they short-cut the process.
What does this mean to you when you are shopping for a bike? Don't focus on the brand, as much as on how you plan to use the bike. Discuss that with your salesperson, and let him or her guide you toward a bike that has put the most value into those features that will provide the greatest benefit to you.
Which brings us to: bike shop employees.
When you walk into a bike shop, you probably see a bunch of bearded, tattooed guys that look scary (and maybe cool?) and you may feel uneasy or intimidated. In reality, they're not scary at all. You need to trust me on this: I work with these guys every day. They are probably friends you haven't met yet, who love bikes and want to share that love with you. They are delighted to see you. You help make sure they get paid. They probably are cool in the sense that they care, not in the sense that they feel superior to you. If you're going into the sort of shop that has your best interests in mind, they want to help you get on the best bike for you.
I'll tell ya too, your needs for your bicycle are probably not the same as anybody else's, and a good salesperson or mechanic understands that. They're really going to ask you a lot of questions and use your answers to get the best bike for you.
Another thing you should know is that bike shop employees do not work for a bike shop for fabulous wealth. It isn't there to be had. The real reasons people work at bike shops are love of bikes and love of people. You can't stay sane if you're doing it for any other reason, at least in a shop like Rapid Transit.
So on to the bike shop itself.
There are all sorts of shops, so it makes sense to shop around a bit. And I don't mean price. While there are always places to get a cheaper bike, it's really important that you are aware that there is more to a bicycle than a price tag. I cannot stress enough the importance of proper assembly and maintenance of a bicycle. Take the time to find a shop that takes initial assembly and follow-up maintenance very seriously. Ask if they allow test rides, what kind of service they do after you buy the bike and what hoops they'll make you jump through to get it, what sorts of things should you expect from your new bike, that sort of thing. If you're feeling pressured to buy something, you should probably leave.
Some shops are better at what they do than others. Some are more focused on the sale than the relationship. In my opinion, this is not really what you want in a bike shop. If you plan on having any kind of relationship with your bike, you better plan on having one with a bike shop, too. At Rapid Transit, when you buy a bicycle, you're entering into a new, hopefully fantastic relationship with your bicycle, the shop, as well as the employees.
Sam Van Dellen manages the Service Department
at Rapid Transit Cycleshop